Independent rapper Kteeeezy is taking control of his release strategy by dropping his new single “True to This” on EVEN, a move that highlights the power of independence in today’s music landscape. By choosing EVEN, Kteeeezy is able to connect directly with his fans, turning their support into real ownership and impact rather than passive streams.
Releasing on EVEN matters because it creates a closer relationship between artist and listener. Fans are not just hearing the song, they are actively supporting Kteeeezy’s journey while getting early access to his work. “True to This” mirrors that mindset with confident energy, a sticky hook, and a delivery that feels authentic and unapologetic. The release is a clear statement that Kteeeezy is focused on ownership, connection, and building something real with his audience.